August 17, 2008

"Dooces" are wild


Welcome to the first blog post from my brand new MacBook Pro. Man, I should've read my own blog post about computers seriously rock! They're faster, better with graphics, better with video, easier to configure, more stable, more secure, and they look a lot cooler. I can't believe I was on the PC bandwagon for so long. I can't believe I didn't start

Anyway, there was another interesting article in the New York Times about another blogger going full time. Heather Armstrong runs, where she blogs about being a mother. According to the article, she has 850,000 readers, and according to her site, she has been blogging since February of 2001. J.C. Penney, Crate & Barrel, and Walgreens all pay top dollar to advertise their brands on her site, and she has been so successful that both she and her husband have been able to quit their full-time jobs.

I looked around her site, and though it's well written, irreverent, and personal, I can't believe that there are 850,000 readers. 850k? I think that's half the population of's insane! But again, we're probably seeing a niche which is underserved--how often do people get that close and personal about motherhood, a subject in which people have traditionally needed lots of support?

When are we going to make tons of money on AA issues? Anyone? We blog all the time, we have lots of interesting things to say, and we don't yet have 850,000 viewers.

Incidentally, I just did a google search and found another article that mentions
Heather B. Armstrong of Salt Lake City credits her blog,, with saving her sanity, if not her life. When it began in February 2001, Dooce was a collection of anecdotes about Ms. Armstrong's single life in Los Angeles, with provocative entries like "The Proper Way to Hate a Job" and "Dear Cranky Old Bitch Who Cut in Front of Me at Canter's Deli." After someone sent an unsigned, untraceable e-mail message about Ms. Armstrong's blog to her company's board in 2002, she was promptly dismissed, and "Dooced" entered as a term for "Losing your job for something you wrote in your online blog, journal, Web site, etc."
She blogs often, and so do we. She contributed to the Urban Dictionary, and so did we. So why is she raking in the dough while we all remain hobbyists? As Cuba Gooding Jr. said in Jerry Maguire, "Show me the money!"

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